The NYT’s Unsustainable Paywall

The New York Times has finally released the details of their paywall, and they confirm that the model is not sustainable. I have a short post up at The Atlantic Tech saying as much. Here’s the basic point:

Readers who come to Times articles through links from search, blogs and social media like Facebook and Twitter will be able to read those articles, even if they have reached their monthly reading limit. For some search engines, users will have a daily limit of free links to Times articles.This is tantamount to saying that if you’re a power-user, or even just someone heavily immersed in social media and the blogosphere, then the paywall won’t apply to you. Which is basically admitting that a paywall isn’t sustainable.

Go read the full post. And then go read 20 or more additional articles, since The Atlantic thankfully has no paywall!