Framing your friendships

Two things are indisputably true of Tyler Cowen: he has an interesting mind, and he has an economist’s mind.

This struck me as I was reading Chapter 4 of Create Your Own Economy, titled ‘IM, Cell Phones, and Facebook’.  It’s a quirky (and occasionally funny) chapter about how our choice of communication platform impacts our communications.

On one level it’s the “medium is the message” thesis.  But, since he’s a behavioral economist, Cowen frames his argument as competition between competing frames of reference.

We choose to send or receive messages in particular ways, in part, to determine which kinds of framing effects will influence our thoughts and emotions.  The greater the number of media we have to choose from, the more likely this process will suit our tastes.

Though economists often discuss framing effects in the context of bias or irrationality, Cowen focuses on the potential benefits of competition between mediums.  “Facebook,” he writes, “has made me friendlier… It is a framing effect that I have chosen to keep, and to my advantage.”

Framing effects may not be the simplest lense through which to view his basic point: greater choice in our communications is a good thing.  But it’s an interesting lense.  And an economist’s lense.

Tyler Cowen on cultural literacy

I’m reading Tyler Cowen’s book Create Your Own Economy and I’ll be posting thoughts and snippets as I go.  Here’s Cowen on the new cultural literacy:

What cultural literacy means today is not whether you can “read” all the symbols in a Rubens painting but whether you can operate an iPhone and other web-related technologies.  The iPhone, if used properly, can get you to website on Rubens as well.  The question is not whether you know the classics but whether you are capable of assembling your own blend of cultural bits.  When viewed in this light, today’s young people are very culturally literate and in fact they are very often the cultural leaders and creators. (pg. 59)

I’m only a few chapters in, but I’m greatly enjoying the book.  And, of course, I can’t recommend Cowen’s blog, Marginal Revolution, highly enough.