Nov 202013
 

The most intuitive way to structure a paywall with respect to premium content — like, say, a longform reported magazine piece or a Snowfall-style multimedia feature — is to offer the cheaper content for free and put the premium stuff behind the gate. I say intuitive simply because it costs you more to produce that stuff;

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Nov 292011
 
How to sell your journalism

I’m not a fan of paywalls and have written against the Times’ in particular, but this ad is fairly moving. It captures quickly and simply both in image and text why you should read The New York Times. Because there are unbelievably important things happening in the world, and because you need to expand your

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Aug 172011
 
Was I wrong about the NYT paywall?

In a nutshell: not yet. I wrote a post for The Atlantic back in March when the paywall first launched that called it “unsustainable.” And yet, as Felix Salmon has detailed here and here, the paper is on track to hit its goal of 300,000 digital subscribers. Was I wrong? I don’t think so; at

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Mar 172011
 
The NYT's Unsustainable Paywall

The New York Times has finally released the details of their paywall, and they confirm that the model is not sustainable. I have a short post up at The Atlantic Tech saying as much. Here’s the basic point: Readers who come to Times articles through links from search, blogs and social media like Facebook and

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Jan 222011
 
Paying ProPublica to read The New York Times

2011 is the year The New York Times will finally erect its much discussed paywall.  The Times will charge “less than $20 a month” for full access to its site; non-paying users will have access to an unspecified number of articles outside the paywall. As a heavy reader of the Times – exclusively online –

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